IBM debuts AI-enabled digital experiences for the 90th Masters Tournament.

IBM and the Masters unveiled watsonx-powered features for Masters digital platforms, including an interactive Masters Vault Search and enhanced AI-powered Hole Insights; the 90th Masters Tournament will be held April 9–12, 2026 at Augusta National Golf Club.

IBM and the Masters Tournament announced new AI-powered features on Masters digital platforms ahead of the 90th Masters Tournament. The updates use IBM's watsonx technologies, including Granite small language models and the agentic platform watsonx Orchestrate. The release highlights an interactive Masters Vault Search and enhancements to the AI-powered Hole Insights tool. The Tournament is scheduled for April 9–12, 2026 at Augusta National Golf Club. Key features: - Masters Vault Search transforms over 50 years of final round broadcasts into an interactive experience with conversation-style prompts and AI agents that find precise clips within full-length replays. - The search system uses optical character recognition, speech-to-text transcription and scene detection, and it attaches metadata such as results dating back to 1968 and individual stroke data beginning in 2015. - Hole Insights returns for a third year with enhancements that combine on-course visuals and data-driven inputs like historical scoring probabilities and contextual performance trends. - When a ball comes to rest, the system captures its coordinates, compares them to historical data for that hole and calculates probabilities for eagle, birdie, par, bogey and more, then generates an insight specific to the shot. - Jim 'Bones' Mackay, a longtime caddie and commentator, advised the development team on course-specific context. Summary: These integrations are presented as new ways for fans to access archival footage and receive real-time, data-driven analysis during tournament coverage. The features will be available on Masters digital platforms for the 90th Masters Tournament on April 9–12, 2026.