Nostalgic brand launches protein-packed soft pretzels but they may not taste exactly like the original.

SuperPretzel is introducing plant-based protein soft pretzels nationwide starting March 1, offered in full-size Bavarian-style and bite-sized minis with 7–10 grams of protein per serving.

SuperPretzel is rolling out its first plant-based protein soft pretzels, due in stores March 1. The launch comes as many consumers report trying to eat more protein. The new products include hand-twisted Bavarian-style pretzels and bite-sized minis. The brand has been known for frozen soft pretzels for more than 50 years. Key details: - The products are described as plant-based protein soft pretzels and will be sold at major U.S. retailers including Target, Walmart, Publix, and Safeway. - Two formats are included: full-size hand-twisted Bavarian-style pretzels and bite-sized minis; each bag includes pretzel salt. - Protein content is reported as 7–10 grams per serving; the full-size pretzel lists 10 grams of protein, 180 calories, 2.5 grams of fat, and 29 grams of carbohydrates per serving. - The article notes a pre-release taste test that found these versions are not quite as fluffy as the original SuperPretzel but retain flavor and texture. - The move aligns with survey data cited in the article that many Americans are trying to include more protein in their diets. Summary: The launch adds a protein-focused frozen snack option to supermarket aisles and builds on SuperPretzel's long-standing presence in the category. The products arrive nationwide starting March 1, and initial consumer reactions will shape how they sit alongside the brand's classic offerings.