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WNBA reached revenue-sharing target for first time during 2025 season.
Summary
A source confirmed the WNBA reached its revenue-sharing target in 2025, creating $16 million in shareable revenue; the WNBPA received the League Revenue Report on Feb. 9 and has 30 days to decide on distribution.
Content
The WNBA reached the revenue-sharing threshold for the first time in the 2025 season, a source told The Athletic and ESPN reported. The league generated enough revenue that $16 million became shareable under the collective bargaining agreement mechanism. Under the 2020 CBA, part of that money is earmarked for offseason marketing agreements and part for player payouts. The WNBPA received the League Revenue Report on Feb. 9 and has 30 days to set a payout structure. The 2020 CBA that included the revenue-sharing formula expired on Jan. 9 after two extensions.
Key details:
- A source confirmed the WNBA cleared the revenue-sharing trigger for the 2025 season.
- The league reported $16 million in shareable revenue.
- Half of that amount ($8 million) is allocated to league marketing agreements and half ($8 million) to be distributed among players via teams.
- The CBA caps individual offseason earnings from marketing agreements at $250,000 per player.
- The WNBPA received the League Revenue Report on Feb. 9 and has 30 days to decide on a payout plan.
- The 2020 CBA’s revenue-sharing formula expired on Jan. 9, and negotiators have discussed tying revenue more directly to the salary cap in a new agreement.
Summary:
The immediate next step is the WNBPA’s decision on how to allocate the $16 million within the 30-day window after Feb. 9. Because the prior CBA expired on Jan. 9, the earlier revenue-sharing formula will not carry forward exactly as written, and both sides have proposed alternatives that link revenue and the salary cap. The specific timing and amounts of any payments will depend on the union’s chosen distribution plan.
