Toronto during FIFA World Cup: how much you could earn renting your place

Airbnb is offering a new-host incentive of about CAD 1,000 for full-home listings that welcome first guests by July 31, 2026, and a Deloitte study estimates Toronto hosts could earn roughly CAD 2,700 on average during the World Cup.

Airbnb has launched a major host incentive tied to the FIFA World Cup 2026 and is inviting residents in host cities, including Toronto, to list their homes. New hosts who list their entire home and welcome their first guests by July 31, 2026 are eligible for about CAD 1,000. The company reports a surge in demand for stays in host cities compared with last year. A Deloitte study commissioned by Airbnb estimates Toronto hosts could earn roughly CAD 2,700 on average during the tournament. Key details: - Airbnb's new-host incentive offers approximately CAD 1,000 (USD 750) to new hosts who list their entire home and welcome first guests by July 31, 2026. - Hosts must register their property as a short-term rental with the City of Toronto to qualify. - Airbnb reports searches for stays in World Cup host cities are up an average of about 80% compared with the same period last year. - The Deloitte study estimates Toronto hosts could earn about CAD 2,700 on average during the tournament, and projects total host earnings in Toronto of roughly USD 13 million (around CAD 17.8 million). - Organizers expect about 146,000 tourists needing accommodation in Toronto and nearby areas, including an estimated 28,000 Airbnb guests contributing about 187,000 guest nights. - The study notes that women represent about 57% of Canadian Airbnb hosts and seniors about 16% of hosts. Summary: The incentive program and projected demand are reported as factors that could increase short-term rental earnings for Toronto hosts during the World Cup. The program sets a deadline of July 31, 2026 for new-host eligibility, and Toronto is scheduled to host six matches between June 12 and July 2, 2026.